If it's trying to appear as an incentive to follow the same instructions as the miscreant in the report.....I still don't get it. It's like asking to get a hammer upside the head from your pissed off wife.
Sam, your idea is logical. Except that this appears to be from a small town newspaper. I've seen these reports before - but never in any major rags. But maybe the person who posted it didn't - in which case your explanation resonates. (Or he left a word out. My money is on "too excited to post"). :)