Printed advertising does not new, yet they are still important in the communication of a company, and not using them is a handicap. The paper prints through communication is also essential that the Internet communication. Indeed it affects fewer people, but only targeted people. We will see in this post the reasons why businesses realize print advertisements, and use them every day, to make real communication tools.
1. Ensuring Local Communication
The prints are primarily used to communicate over a specific geographic area, unlike Internet communication that is much more comprehensive. With junk mail you can communicate easily in your area of intervention. If you are present throughout the Savoy, posters everywhere in Savoy for example. By displaying only the places made for this course.
2. Play on Word of Mouth
The people that you give your printed advertising probably talk about them. You probably style of sentences: “Here I was given this flyer for the opening of a restaurant in Lille, it tells you to check it out, it looks nice!” and thus gain new customers, who will speak in turn your business around them. And this is not valid for a restaurant.
3. Promote the Offer
You can decide to use your prints to present your products and services, or at least a selection of them. In fact you should know that on a flyer or poster or you can list your products or introduce a two-product (s). On the other hand a flyer you can develop by making one page per product or service. To really tender with lots of detail, you need to do you create a catalog.
4. Organize an Event
An event to organize? Get the prints especially for the occasion and distribute them on a busy street, or in your own shop. Also order posters and style-in up in your area of intervention. Posters and flyers seem the best way of promoting an event to an audience more or less wide.
5. Inform a Promotion
On your printed advertising you can conjure a special promotion in order to reach as many people and cause “compulsive” purchases. Please specify the dates of such transactions or the number of seats or copies for sale. In marketing this is called the principle of scarcity, which is present when an offer has a validity period or a limited number.
6. Building Customer Loyalty
Many companies are using the Brochure Design services for customer loyalty. You can indeed install a loyalty system on your business cards, for example, putting boxes stamped on the back. This system is very practical, inexpensive and adaptable to all activities, whether hairdresser, restaurant or even why not furniture seller.
7. Provide Contact Information
It is essential to provide your contact information to the greatest number. Telephone, e-mail number, URL and especially social networking website, your prospects must have maximum information to find you easily, more easily than your competitors. Your phone number must be registered practically in their contact list on their smartphone that they can reach you immediately.
8. Tell the Visual Identity
Through your advertising materials you can find the visual identity of your company. Your colors, your logo, in short: you need to save your image to the public. Your reputation and your visibility will depend among other good use of your advertising materials. Your logo and colors must become references in your industry.
9. Make Discover a Place
You want to share your store, your restaurant, your agency or your local? The flyer and prints in general can help you discover your prospects the place you want. If the customer has to move (restaurant or clothing store, for example), do not explore too far, very good customers can be close to your store without ever having seen you.
10. Improve Traffic: Real and Virtual
Whether on your website or in your business, you can greatly increase your traffic through good prints. Visit TheLogoNow today and give your readers what they want. Without being too seductive, avoid -80% over the shop which will make you look like a crook. You can well see the crowds grow rapidly thanks to good advertising matter if they are of quality and use them wisely.