Another strategy is to look for “top blogs” in the niche where you activate. You will certainly find lists made by other bloggers, which can be contacted directly. If you like what you write, maybe they will add you to their list. You can use advanced searches like “allintitle: keyword blog”. It is a matter of inspiration after all.
For example, a mother that can obtain links from mommies forums. She could look for “forum+”, “mothers”, “parents” or other words related to the subject
Social Link Building
Look for groups on Facebook, Google and LinkedIn. For bloggers, some Facebook groups have more than 5000 members. If your articles are of quality, think how many people you can attract on your blog. The strategy is called Social Link Building, and it can bring you many visits if you are active. Active does not mean aggressive. Participate to those groups with other useful resources, not only with your articles.
You have probably realized that it as all about content. If you don’t have content and you don’t have something interesting for visitors, change the strategies immediately.
Link Building Opportunities for Companies
1. Participate at Discussions on Forums
Although this method is reserved for bloggers, participating to forum talks is a method that is easy to use and efficient for companies. All the niches have their related forums. Look for those, especially the most relevant one, as even here, we are talking about quality.
The forums allow you to post a link and a signature in threads, but this does not mean that you will make an account only for links. Link building is an integrated part of the branding efforts. The benefits would be significant if you participate and you help other members.
The purpose of those channels is to solve problems, and this is what you must do. Moreover, the generated traffic will be of quality, and if you respect all those matters, the risks of being penalized are reduced. Moreover, this is a great method when it comes to costs. Practically, you just need a dedicated person to communicate in the name of your company.
2. Local Listing
There are many pages where you can list if you have a local business such as a pub or coffee shop. An advanced search on Google that would help you is “related:site.com” you can look for “pub+city” or “restaurants+city” and other combinations connected with your business.
3. Press Releases
Another great method that can be included in the link building strategies of companies is to publish press releases on dedicated websites. Some press releases websites publish news, novelties, and even marketing ads. Be sure about the content that you publish. This has to be unique, and to respect the structure rigors, language and arrangement.
This method means higher costs, but you will obtain links of quality and from strong sites. The possibilities of being penalized are also reduced. We must tell you that this process is time consuming, so you should take a few weeks only for this part of optimization.
Michael Stan is the webmaster and writer of Pinerki.com, the hub of bloggers, writers and internet content creators.