Facebook has become more than just a simple social network. For many business owners, it is also the ideal platform for increasing the awareness of potential customers. The following are some good practices you can consider if you want your Facebook campaign to meet all its objectives. If you are thinking about buying Facebook likes make sure you buy real Facebook likes from reputable companies. If you buy real Facebook fans this can greatly help your Facebook marketing campaign.
Don’t underestimate the Power of Targeting
Targeting is one of the most powerful tools Facebook can offer to advertisers. Displaying your ad to people who are not interested in the products or services you offer will not bring anything good for your business. What you should do instead is plan ahead and build a profile for your ideal customer. Use this profile to only display your ad to people within a certain age range, from a specific location or with specific interests.
Use the Information in the Insights Section
Although Facebook pages provide their administrators with very useful data, very few people pay attention and use this data in their advantage. If you want to be successful you should never ignore the Insights section of your page, especially since the most recent interface presents better organized and easier to follow information. Check not only the engagement rate and reach, but also keep an eye on the number of new likes and the most popular posts, so you know exactly what your audience wants.
Testing is important
Test multiple targeting options, try different versions for your call to action, change the type and duration of your campaign and publish content in different times of day. In this way you will see which method is best for your page. It is important to test what works best before spending too much money on a campaign whose potential results you are unsure of. This simple but efficient practice will save you plenty of money in the long run.