Do you own a co-working business and looking for a great way to market it? Then this article is just for you. Read it till the end to know an effective way to market your business.
Every business enters the market to make profits, and in recent times, co-working businesses have surfaced as one of the profit-making industries. But with such competition in the market, businesses often miss out on the opportunity to capture more audience as they tend to underutilize resources for marketing their business.
At the same time, in recent time Pinterest has emerged as one of the most popular social media platforms. With over 454 million monthly users, it promises a great audience for the businesses and helps them to increase their reach. While businesses often restrict themselves by utilizing the platform under its boundaries, many businesses have adopted to embed Pinterest feed on the website.
So, how about integrating your co-working business with such a major social media platform? Sounds interesting, right? Here are 5 tips for using Pinterest for your co-working business.
5 Smart ways to use Pinterest for Co-working business
In this time, social media platforms are making such relevance as it boosts the growth of the business and provides them with an audience to market their product or business. Hence, it is necessary to use social media platforms such as Pinterest to capture more audiences. And here 5 amazing tips to use the platform and help your business to grow.
Upload engaging and captivating content
No matter what social media platform you use, keep in mind that content remains the king. So while using Pinterest try to provide engaging and captivating content to your followers and audience. Considering that your target audience is the small or medium scale businesses looking to reduce their cost and searching for working space.
So you can provide pictures of your space and provide them with needed information like its distance from the amenities. And while you are at it, try to provide pictures of your space. Try using daylight pictures as it brightens the content and helps in making a positive impression on the viewers. Give a good interior to your space and provide all needed images so that people can make their decisions.
Embed Pinterest posts on the website
You can use Pinterest by embedding its posts on your website. Here you can embed posts from your handle and provide great insight about your place to your visitors and at the same time enhance the visuals of your website.
You can even embed pictures of your present customers and display social proofs to your visitors and win their trust. People want to see the social proof for the product they are about to purchase, which helps them decide. So you can even display user-generated content related to your business, as smiling faces and space usages provide great help to your target audience. Also, these types of posts and images also provide them with a great idea about your space and help them know how valuable your space can be for their business.
Provide stats on your posts
While uploading the content related to your business, try to provide the stats related to it. For example, you can display the calculations on how much a business can save while using co-working space. You can even use examples of successful businesses that are using co-working space to save their cost.
Also, you can provide some fun facts related to your business as it engages the viewers and builds interest in them. Or you can upload images with tips on how to use minimum space for offices. Even if a business is not using a co-working space, you can still suggest some of the ideas to them as it will help you build some brand reputation and bring your brand in a positive light.
Write details in the images
Images and visual-based mediums often capture the attention and attract visitors. You can use them to provide details about your space. For example, you can provide details about the rent or write about the facilities you can provide to your customers.
Make proper use of the description space
As you are using Pinterest try to utilize the space it provides. While uploading images don’t forget to use the description space. You can provide contact details or provide a guide to reach your co-working space. Another great way to use the space is by using appropriate hashtags for your businesses. Hashtags are a great way to reach your target audience. You can look out for your competitive brands to note useful hashtags. But keep in mind that you don’t overuse hashtags, stick to the needed hashtags and use 2 or 3 hashtags.
Summing It Up
Pinterest is an influential social media platform that helps businesses cater to a large audience and provides a great platform for users to express themselves and spread their respective messages. Also, you can even utilize the platform to improve the visuals of your website as you have the facility to embed Pinterest posts on your website. So go ahead, use the platform and help your business to grow.