Most online entrepreneurs strive to make a convenient, user-friendly web store. Their understanding of usability includes the options that help consumers save time. This may be a convenient search on the site, advanced navigation system and easy to use shopping cart, in general, anything that can make the process of making a purchase of products fast, simple and convenient. However, the online resource’s convenience must be considered not only from the side of its functionality. The online store should be user-friendly in complex. You should take care not only about the fast delivery, easy ordering, easy payment, it is necessary to take into account all the details and nuances of e-commerce market, otherwise, even one tiny mistake will ruin the impression of your e-store store and products that it offers. In fact, there are a lot of details that make an online shopping convenient. And while the owners of the online stores don’t take all of them into account, many people will keep on attending regular stores to find the products they need.
The most significant drawback of every e-store, is impossibility to touch the goods you like with your hands. Given this feature of online trade, the owners of online stores must try to compensate this disadvantage using all possible means. In the regular store the buyer can touch and smell the product. So the online retailers have to simulate the presence of the goods, by creating a detailed description and a full gallery with numerous pictures of the product. The owners of an online stores must understand that online trading does not provide buyers with the consultation (except for some cases), so the description of the product should be complete and clear. In a regular shop the customer may talk to the consultant and ask all the questions. Based on the principle of seller and buyer communication, the description in the online store should contain answers to all possible questions of a potential buyers. In case you miss even small detail in the description of your product, it can have a negative impact on your sales. For example, you forgot to specify the description of the laptop battery capacity.
It is not worth saving on the creation of high-quality image gallery of your products, because the buyer decides to purchase the certain product, especially when it comes to clothes, shoes and accessories, according to pictures that depict your production. Create a unique photographs using the services of a professional photographer who will present the whole range of your products from different angles. Some online stores provide product photos in a 3D format that allows customers consider it more carefully.
Many online stores make a huge mistake when they don’t update the information about the availability of goods constantly. Just imagine, how irritating it must be to find out that the needed product is out of stock, when you have already spent a lot of time on its selection and ordering. Remember, in case you want your online store to be popular, create it in such a way that it will address all the needs of your customers.
D.Tokareva for http://www.aitoc.com/en/magentomods_layered_navigation_pro.html and http://www.aitoc.com/en/magento_booster.html