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Like Moth To The Light: Quick and Easy Tips On Attracting Customers To Your Business Using Blog Posts

The Business ‘Lifecycle’

Businesses go through something of a lifecycle where each stage is partly determined by the number of customers. There are two critical points in this ‘lifecycle’ – start-up and what I like to call the ‘plateau’ stage.

If you are or have ever been at the start-up stage, then you know how hard you work to define and refine your product and sell it to your demographic with hope of getting customers and maybe even retaining them. You are hard on the hunt and you need to make sales otherwise your entire business could go up in smoke.

The ‘plateau’ stage is where you are in desperate need of diversification of either the product, the demographic or both because sales are not increasing and may even be declining. Again, you are hard on the hunt for customers; whether to retain the present ones, reclaim ‘lost’ ones or gain new ones (the more the merrier, right?). These are the basics but there’s a lot more to starting a blog.

Why you should Start Blogging

Whatever the stage, you need to make sure you are retaining customers and gaining new ones as much as possible. One of the ways you can do this is by writing blogs. I know what you are thinking: ‘What does a blog have to do with gaining customers anyway?’ Well, I’ll tell you:

Here’s how…

Now that I have your attention, here’s how you can get started:

  1. What do you want to say?

Choose relevant topics based on your kind of business. The more you have the better.

  1. What do they want to hear?

Talk about things that are relevant to your demographic. Find out what their problems are and address them.

  1. Get specific

If your product or service cuts across demographics or if you are looking for customers as well as investors, tailor your blog posts to suit these specific groups then list them clearly for each group.

  1. Stay on top of things

Always make sure you know what you have already written about and what you haven’t yet addressed to avoid repetition. You need to keep things fresh on a blog. Keep sourcing for interesting material that you can include to make your blogs even better.

Happy blogging!