It’s a reality that we live in a technology-dependent world. We resort to Googling the answers to whatever questions or requirements that we have.One of the primary reasons why digital marketing is taking over from traditional marketing channels is that because the Internet has enabled businesses to network with their targetmarkets in real time. Consumers have become accustomed to engaging as well as interacting with a company’s brand directly.
Digital marketing is scalable
Another equally important reason why digital marketing is so scalable is its affordability. Digital marketing is substantially more affordable when one comparesit to traditional marketing channels:
- With an email or social media campaign it is possible for your message to be sent to a broader audience for a fraction of the payment necessary for a TV advertisement.
- In addition, creating that striking brand logo can be done using an online logo creator that has all the fonts as well asa lot of diverse logo designs that are able to be customised without the hefty price.
Digital marketing reaches people where they are
In 2018, the typical Internet user had at least seven social media accounts. That’s up from three just a short five years ago. At least once a month total of 97% of adults in the United States, who are under 65, are on social media. The huge majority of people are on social media every day. Social media is largely preferred as a means of customer relationship management.
Twenty-two percent of the global population is on Facebook. A staggering 62% of people in America are there. Seventy-six percent of Facebook users and 51% of Instagram users are on these specific channels every single day. Thirty percent of people on social media refer to a specific brand when they are referring to milestones in their lives. Generation X is slightly more likely to interact with a brand on social media as opposed to millennials.
Right now the trend is that the average person spends over 2 hours a day on social media. Teenagers average nine hours. Social media is mixed into everything they do:
- Entertainment, and
- Hanging out with friends.
One of the top 10 motives for people being on social media is to buy products which are advertised to them. They spend about 37% of their time on social media interacting with branded content. A total of 57% of Millennials remark that social media has made the ads that they see more relevant to them. Forty-eight percent of people say they made their last online purchase as the direct result of a Facebook ad.
Even if your company is already flourishing, you may be missing out on a great quantity of leads, partners, clients and dollars if you are not properly using some easy-to-use digital marketing techniques. And yes, these techniques can really be made quite simple if you are willing to learn and experiment with digital marketing.
With the transformation and revolution in modern technologies, small and medium businesses are doing everything that they possibly can to keep up. Brick-and-mortar organisations are changing their ways of doing business to be online. Alternatively, they are beefing up existing marketing efforts by using digital marketing strategies. This is in an attempt to capture a growing and very profitable online market.
It is the process of attracting targeted online audiences that will spell the difference between a successful and thriving business versus a failed one. Even if you get a lot of daily traffic to your website, this would not mean anything unless these visitors convert to leads or sales. In the digital arena, digital marketing tools and techniques allows business owners the best chance for competition, endurance and even growth.