Assess The Rate That You Want to Offer
The very first thing that you have to determine is your rate. How much are you will to give to your client? What is your minimum or maximum rate? Remember that the market is very competitive nowadays. There are other freelance logo designers who might be offering relatively low rates compare to you. It helps if you can assess your skills, work experience and credentials. If you have solid background of graphic design coupled with extensive work experience, you can definitely haggle for higher rates. But if you are just starting in the business, it does not hurt to offer a lower rate until such a time that you will be able to establish your credibility.
Create Your Own Project Design And Management Workflow
Whether you are handling one project or several projects, you have to make sure that you meet the needs of your clients. Since you want them to keep coming back for your services, you cannot afford to give mediocre services. Make sure that you attend to all of the needs of your clients. From small details to big ones, you have to be there and you have to be present in all of your meetings. To help you have an efficient work, it is strongly recommended that you create a project design and management workflow. This serves as a guide not just for you as well as for your clients as to how the process goes.
Find Ways to Market Your Services
Starting as a freelance logo designer can sure be challenging. You may already have clients coming from referrals or you may have your previous clients in need of your services. But in order to get more clients in the market, you also have to double or even triple your marketing efforts. It is crucial to find ways and avenues where you can market your services and get more clients.
Create Your Own Website
The very first thing that you can do to establish your reputation online is to create your own website. Having your own site does not have to be too expensive. In fact, if you really do not want to spend, there are free website building services that you can use. But if you want to make it look more professional, you can actually create your own site and have your own domain name. In having your site, you do not have to put in a lot of details. First, you need to create your profile. For sure, your target clients want to know more about you as a freelance graphic designer, your work experience, credentials, training, etc. Second, they want to see your portfolio. Your portfolio showcases your work. It helps if you can have the best projects that you have done before in your online portfolio. In that way, it is much easier for your clients to assess your work. Third, you should provide your contact details. What is your complete contact information? Where can they reach you?
Utilize Internet Marketing Strategies
But mere having a website would not be enough. You need to find ways where your site can be accessed by your clients. This is where the importance of Internet marketing comes in. From Facebook to LinkedIn, there are a lot of ways where you can market your services effectively. For instance, you can create your Linkedln profile. This platform allows you to post your professional information and data. It also helps you connect with businesses, companies, corporations and relate with other graphic designers. Being active in the online community enables you to establish your online reputation. Apart from Linkedln, you can also set-up your own Facebook page where you can share posts, photos, videos, etc. Facebook can be a very effective and powerful marketing vehicle as users can share your post/content to others. To respond to the needs of your clients or to get feedback, you can also create your own Twitter profile. Updating your clients of the status of the project or anything you want to share regarding logo and graphic design is now made easier.
Provide Excellent Customer Service
Once a client finally comes in and ask for your service, you have to ensure that from the beginning until the end of the project, you provide excellent customer service. Keep in mind that no matter how good you are, without customer service you cannot retain the loyalty of your clients. As such, it is essential that you handle the concerns of your clients well. Know the intimate details that they want to include in the design. Be more attentive to all the details to ensure that you create an output that best suit their taste and preference. When you offer excellent and they will come back for more.
Be Professional
Lastly, you have to uphold your professional ethics. Even if you are handling a lot of projects, you need to ensure that you follow the timetable given to you. It is not an excuse even if you are handling huge projects all at the same time. Never compromise professionalism and quality of work. When there is a deadline, it is crucial that you deliver the output ahead of time or on time. In that way, your clients can rely on your service as a freelance logo designer. They can rely on your professionalism.
