Every business has highs and lows, however if you are continually noticing lows that aren’t a result of natural fluctuations, then it might be time to make some adjustments. So, we have put together a list of 5 things you can do to transform your business. From clearly outlining your goals to considering rebranding or attending networking events, here are a few things you can do to take your business to a new level!
Clearly Outline Goals
The first step in transforming your business is to clearly outline your goals. It is difficult to know when your business has reached or exceeded goals if you don’t have any in place. So, there are a few things to remember when outlining your goals!
Firstly, make them quantifiable. Setting clear goals will help you to stay focused without having much room to waver. An example would be saying you want an additional 10,000 Instagram followers in the next 3 months. It might be that you want to make an additional £20,000 in sales over the next 6 months, compared to last year. Then, start to figure out how you will do it. You will easily be able to measure whether you were able to meet your goal.
Linked to the previous point, you need to make sure that you set deadlines. Without any sense of urgency, it can be tempting to put things off. So, having a date in mind that you are working towards can really help when it comes to productivity and progress.
Also, your goals should be specific. It isn’t quite enough to say that you want to increase brand awareness. How are you going to do it? Perhaps you’re going to invest in social media ads, utilise influencer marketing, work with an SEO specialist to improve online visibility or launch a PR campaign. Breaking each wider goal into small categories is a great way to make progress.
Although this is a big step to take, sometimes rebranding is what a business needs to keep up with consumer needs. Your branding says absolutely everything about your company, so you need to make sure that it is portraying the right message and that it is offering consumers something unique.
It is worth investing in a branding agency Manchester or London based for some of the best talent in the country, as it is vital that you get things right when you’re rebranding. If you rebrand multiple times, it will be disorientating for customers, so keeping it to a minimum is key. Spending money to get it right the first time will certainly be worth it in terms of long term investment.
Just make sure that when you’re rebranding, you make sure that your customers are involved in the process. Update them on what is happening throughout, get their opinions and make sure nothing comes as a big shock. This is the best way to approach a rebrand, in an exciting and engaging way that gets people talking.
Focus on Social Media
Another way that you can transform your business is by utilising social media. Whilst you are probably already aware of these things, you can reach large audiences, develop a connection with your customers, you can build your brand and drive traffic to your website. Not to mention, organic social media is completely free.
So, placing more focus on social media might be the right step forward. There isn’t a one-size-fits-all approach when it comes to social media, as every business is different. For example, focusing on LinkedIn as a fast-fashion brand probably isn’t the right fit. Equally, a solicitor probably wouldn’t have much success on Instagram.
Consider your business goals and your target audience, then go from there. Using multiple channels is always a good idea, but finding the right one to place your focus on is key to success. Working with a social media agency might be a good idea to make sure time and resources aren’t wasted.
Attend Networking Events
Finally, attending networking events is a brilliant way to get your name out there. This is a great opportunity to build business connections that you may not have otherwise found. You could end up being exposed to fantastic and fresh ideas that you would never have considered. This access to new information could be the make or break of your business.
You could end up meeting someone who could completely transform your business and gaining a different perspective can be extremely valuable. Whilst it may be nerve wracking, go into the event with confidence and you are likely to meet plenty of like minded people who are more than happy to talk about your business, as well as theirs.
Everyone’s goals when it comes to networking events are different, so go in with an open mind. You might go looking for someone who will be able to give you a few ideas on how to move forwards and end up finding a mentor to guide you to success. Just remember, everyone at these events will be there to better themselves, as you are, so just enjoy it and listen to what people have to say.
So, there you have it! 4 different things you can do to transform your business. If you have recognised that it might be time for change, then it is likely it is needed. Take your time when it comes to this and don’t jump into anything drastic. Start by considering what you want to achieve and go from there. You have the tools for success just in front of you, so take the leap and prepare to achieve the success you deserve.